Awards Categories 2025

1    Best Consumer Campaign

2    Best Lifestyle Campaign

3    Best Health / Wellness Sector Campaign

4    Best Technology Campaign

5    Best contribution to a client’s goals through a Social-first Campaign

6    Best Charity / Not-for-Profit Campaign

7    Best Integrated Campaign

8    Best contribution to achieving client goals through Sponsorship

9    Best contribution to client goals through a PR Event

10    Best Public Information Campaign

11    Best Public Sector Campaign

12    Best contribution to Societal Change Campaign

13    Best Corporate Campaign

14    Best ESG Campaign

15    Best Crisis / Issues Management Campaign

16    Delivering impact through Earned Media (short term)

17    Delivering impact through Earned Media (medium term)

18    Always on - Best Ongoing Communications Strategy

19     Campaign of the Year

20    Rising Star

21    Outstanding Contribution to the Industry from a Team or Individual

22    Agency of the Year

23    Best Agency Innovation

The Following Categories are not entered directly

PRCA Hall of Fame

Campaign of the Year